IDE student wins VEDIS Retail Thesis award
IDE student Myrthe Montijn is the winner of the VEDIS Retail Thesis award 2017. She received the appreciation for her thesis 'Data-driven design for emotional engagement, designing a digital interaction for Nike Store'.
Myrthe received the award with the associated amount of € 3,000 during the event Retailpoort 2017 in The Hague. She earned the award for ‘academic innovation, relevance and quality of application of design thinking’, according to the jury report. Myrthe graduated under supervision of prof. Jeroen van Erp and dr. Giulia Calabretta.
- Click here for the press release of VEDIS (in Dutch)
- Download the thesis of Myrthe: ‘Data-driven design for emotional engagement, designing a digital interaction for Nike Store