Best Dissertation Award 2018 for Anne Kranzbühler

IDE's Assistant professor Anne Kranzbühler received the Best Dissertation Award 2018 from SERVSIG (Service Special Interest Group of the American Marketing Association). She has won a prize of $1000.

Anne who has a PhD in Marketing from the VU University Amsterdam with the subject Customer Experience, was one of the three finalists. A few weeks ago, during the QUIS congress in Karlstad (Sweden), the winner was already announced.

The award is made possible by SERVSIG and Maastricht University (sponsor of the prize). They wish to recognise outstanding doctoral dissertations in service research.