Jasper van Kuijk in NPO episode TMI: "Attention"

News - 11 September 2019 - Communication

We are living in the age of too much information (TMI). A new NPO series is examining the design and psychological techniques used by companies to attract our information. In this edition (in Dutch) IDE's Jasper van Kuijk comments on McDonald's recent adoption of the colour green in its branding, the tricks used by Booking.com to secure our hotel reservations and how difficult it is to unsubscribe from the National Postcode Lottery. Can you give the programme 31 minutes of your undivided attention?

View the episode (in Dutch)