The accessibility and sustainability of major cities are under pressure. Effective solutions require not only technological solutions but also behavioural change. U-SMILE aims to develop, test and evaluate ‘smart’ measures to affect behaviour. The measures are studied from a multidisciplinary perspective, by economists, psychologists, traffic engineers and policy analysts, and evaluated from the perspectives of effectiveness, acceptability, and efficiency.
U-SMILE is funded by the Smart Urban Regions of the Future (SURF) programme of NWO and runs from 2016 to 2020. The consortium involves partners from industry, (local) government and academia.
More information: U-SMILE