IDEMC6 – New Product Marketing by Erik Jan Hultink and Roland van der Vorst
18 October 2017 00:00 till 19 October 2017 23:59 - By: Communication
New product development is an important but risky business activity. This IDE Master Class addresses the success and failure factors in new product development (NPD) with a special focus on the role of marketing. The Master Class uses case studies drawn from recent innovative product introductions.