Thesis defence A.C. Hofmann: automobile design
21 September 2018 15:00 - Location: Aula, TU Delft - By: webredactie
From outside-in towards inside-out. An excursion to automobile design strategy for the future. Promotor 1: Prof.dr. P. Vink (IO); Promotor 2: Prof.dr. P.G. Badke-Schaub (IO).
Changes in user behaviour, urban policies and technical developments have caused the mobility sector to transform. For business people – flexible individuals – the understanding of car usage has changed substantially. They show less interest in product ownership and more concern for unique (service) experiences and alternative space use. Several studies predict that the future automobile user will be less of a driver and more of an active passenger within an autonomously moving vehicle. While being driven, the user is able to spend time on alternative activities within the car’s interior.
This new user needs and technical innovations are not yet incorporated into the automobile’s interior. To implement these in the automobile design (process), disruptive changes must occur. The question is whether an inside-out approach, which starts with the design of the interior, will be more appropriate in future than the current most used outside-in approach that initiates with the styling of the exterior. Would an inside-out approach – starting with the design of the interior – be more appropriate than the current outside-in approach that begins with the exterior styling? Hence, the design department must redefine its strategy to meet these future challenges. This work focuses on the fuzzy front-end phase of OEM-internal design processes to modify its strategy and foster innovations right from the start.
For access to theses by the PhD students you can have a look in TU Delft Repository, the digital storage of publications of TU Delft. Theses will be available within a few weeks after the actual thesis defence.