Eco-system Innovation
Designing for collaborative value creation and sustainable growth
In the second decennium of the 21st century the innovation game will change significantly: sustainability, participation, digitization, legislation and new competition are no longer abstract trends but have become very concrete opportunities to make a real difference.
Date
14 and 15 October 2020
Group size
10-16 participants
Location
Industrial Design Engineering,
TU Delft
Deadline
TBD
Successful organizations will be able to innovate collaboratively, in eco-systems where companies, governments and persons (customers, citizens, users, patients, or employees) co-create new types of value in new types of business models. Increasingly the success of innovation hinges not only on the quality of the product or service as such, but also on the extent to which organizations are able to participate in and contribute to such eco-systems.
Curriculum
Learning Objectives
During this master class, you will learn to:
- Understand the challenges of eco-system innovation;
- Understand the role of human centered design and design thinking in eco-system challenges;
- Understand the role of a shared purpose and shared principles in complex stakeholder networks;
- Understand how collaboration, participation, new businesses models, new types of value and behavior change play a role in successful eco-systems and how to design for them;
- Understand how service design processes and tools can contribute to prototyping and scaling eco-systems;
- Move from customer journey mapping to eco-system mapping;
- Understand organisational challenges in eco-system design (guest lecture by Marzia Arico);
- Make a plan for your own organization to start tomorrow.
Content
- Introduction to eco-system innovation: the challenges and opportunities;
- Design thinking and its contribution to eco-system challenges;
- Human centered approaches to sustainability and circularity;
- Tools and methods for human centered eco-system design;
- A change roadmap for organizations who want to transition from product/service focus to eco-system focus;
- Cases and example interventions.
Speaker
Erik Roscam Abbing
Erik Roscam Abbing is a frequent Lecturer at the SPD master at TU Delft and several otheruniversities. He is also the director of Livework Netherlands, where he consults on customer experience innovation and service design for clients around the globe.
Programme
| 9:00 | Welcome and coffee |
| 9:30 | Introduction What is eco-system innovation and why is it increasingly important? What are the key challenges and opportunities? |
| 11:00 | Break |
| 11:15 | Designing eco-systems Wicked problems and how design thinking can contribute |
| 12:30 | Lunch at the Faculty of Industrial Design Engineering |
| 13:30 | Eco-system mapping exercise practicing to map stakeholders, needs and contributions and value co-creation |
| 15:30 | Break |
| 15:45 | Discussion Discussing the exercise and providing more examples |
| 17:00 | End of the first day |
| 9:00 | Welcome and coffee |
| 9:30 | Unpacking the eco-system design process Unpacking a process for eco-system innovation |
| 11:00 | Break |
| 11:15 | Continuation: the eco-system design process Unpacking a process for eco-system innovation |
| 12:30 | Lunch at the Porceleyne Fles |
| 13:30 | From challenges and opportunities to practical tips zooming in on collaboration, co-creation, new value typologies, and new behaviour |
| 14:30 | Exercise overcoming barriers and capturing opportunities |
| 15:30 | Break |
| 15:45 | Discussion Discussing the exercise and round-up |
| 17:30 | End of the Master Class |
Practical Information
How to prepare?
As preparation you will receive two small assignments, consisting of bringing two examples or cases, one from your own work environment and one from the news that you think is interesting to discuss. You will receive a more detailed description via email.
After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class.
Costs Master Class
| € 950 | standard |
| € 850 | for members of BNO, KIVI IO, HumanFactorsNL |
| € 750 | for IDE alumni |
Courses are VAT-free
Lunch, drinks, material and book are included
Reduction
| € 100 | for each additional Master Class per organisation in 2024 |
| € 100 | if you register before 01 February |