Keynote Gerdien de Vries Regional Final Europe ClimateLaunchpad

27 September 2022 14:00 till 15:00 | Add to my calendar

On Tuesday September 27, ClimateLaunchpad organizes the Regional Final Europe. During this event, more than 60 startups from 18 different countries will present their 'green business ideas' for a place in the Global Grand Final on Thursday, November 3, 2022. Gerdien de Vries will give a keynote about 'It's not easy being green'.

It’s not easy being green

Here you are, ready to grow your sustainable business idea into a thriving enterprise! You cannot wait to share your innovation with funders and start making the world a bit greener. However, you notice that not everybody is as enthusiastic as you are. As a starting sustainable entrepreneur, you might encounter barriers beyond money, regulations, or technology. In this presentation, dr. Gerdien de Vries will reveal how psychological barriers can cause difficulties in establishing a sustainable business. On the bright side, she will also give examples of how to deal with those barriers. 

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