MSc. Bakker-Wu, S.

Sijia Bakker-Wu is a lecturer and PhD candidate at the Faculty of Industrial Design Engineering. Her main research and teaching area are branding, marketing and brand experience design.

Academic Background

Prior to joining IDE in 2009, Sijia worked as a supply chain trainee, packaging designer and design manager for a multinational company and as a project manager at a design agency. She studied Industrial Design Engineering at the Delft University of Technology.

Education

Preliminary education

• 1986 - 1992
  Shanghai No.2 middle school, China
  Subjects: English, mathematics, physics, chemist, biology, history, geography Chinese
• 1993 - 1994
  Department of foreign language, TU Delft
  Subjects: Dutch 

Academic education

• 1994 - 1999
  Delft University of Technology
  Department: Industrial Design Engineering
  Specialisation: Innovation Management
  Degree: Master of Science in Industrial Design Engineering
  Practice work: Write a product development program for Partijnenburg (One of the Shell SEE Projects aimed to structure the product development process for medium and small Dutch companies)
  Date graduation: 29 November 1999
  Graduation assignment: To meet the future consumer needs: new product development for Business Food (Philips Domestic Appliances and Personal care and Philips Design) 

Training, business courses and workshops

• 2012
  Teaching qualification modules: teaching on stage; story telling in science
• 2009
  Basic Teaching Qualification
• 2007
  Unilever R&D Academy: Open Innovation awareness course
  Accenture: Management skills
• 2006
  Akasha Opleidingen: Personal development
  European Networking Group: Packaging Design Summit
  Unilever R&D facilitation unit: Brainstorm facilitation training
• 2005
  Humaniation group: Communication for Excellence
• 2004
  Neroc Packaging: Course Repro process
• 2003
  Intermediair Project management course
  Unilever Finance Awareness course
• 2002
   TSM business school: Unilever Supply Chain Foundation Course
  Foods Packaging Unit URV: Tubs & lids course
• 2001
  Foods Packaging Unit URV: Flexible course
  Van Genechten Biermans: Corrugated course
  DTC HPC, Port Sunlight, UK: Alias (CAD program)
  Unilever Carrousel (Unilever trainee program)

Experience

• 2009 - present
  Lecturer PIM, Industrial Design TU Delft
• 2008 - 2009
  Project manager MMID
• 2007 - 2008
  Packaging design manager, Unilever Foods Global
• 2004 - 2007
  Packaging design manager, Unilever Foods Europe
• 2003 September - 2004 March
  Secondment supply chain, Unilever Nordic
• 2000 - 2003
  Supply chain trainee, Unilever  

Specialisation/Field of research

• Branding
• FMCG
• Packaging design
• Supply chain
• Marketing
• Project management

Lectures/Coaches students on

• Course coordinator: Business, culture and technology bachelor 1^st year
• Coach: Strategic Product Innovation and PO3 bachelor 2^nd year; Bachelor End Project, bachelor 3^rd year
• Coach: Customer Research, master specialisation SPD
• Mentor: graduation projects