MSc. Coelen, J.

Department Product Innovation Management
Section Marketing and Consumer Behaviour

Academic Background

Jeroen has been keen on digital since starting his first webdesign business at 12. Starting there he has always been interested in online developments and tech innovations. He is very hands-on in getting projects forward. Jack of many trades, with one foot in education and one foot in the field helping companies developing better innovation processes and concepts.


  • 2013 – 2016
    MSc. Strategic Product Design, Delft University of Technology
  • 2009  2012
    BSc. Industrial Design, Eindhoven University of Technology


  • 2018 – Now
    Teacher & Lecturer, Amsterdam School of International Business
    On futurism
  • 2017 – Now
    Teacher & Lecturer, Delft University of Technology
    On digital innovation, agile & lean methods and startups
  • 2016 – 2019
    Innovation Manager, Werkspot
    Coming up with and validating new strategic concepts
  • 2013 – 2015
    Co-Founder, Just in Case
    Digital legacy app

Lectures/Coaches students on

  • Digital innovation
  • Entrepreneurship
  • Agile and lean innovation methods
  • Lean research
  • Online platforms and marketplaces
  • Public speaking and storytelling