Dr. Creusen, M.E.H.

Assistant Professor
Product Innovation & Management

Her main research interests are the influence of product appearance on consumer product perception and evaluation, and consumer research methods in product development.

Academic Background

After a MSc education in Economic Psychology at Tilburg University, Mariëlle received a PhD in Industrial Design Engineering at Delft University of Technology on the topic of product appearance and consumer perception and choice. Since then, she works as an Assistant Professor in the Product Innovation Management Department.

Education

  • 1998
    PhD Delft University of Technology, Daculty of Industrial Design Engineering
  • 1993
    Master in (Economic) Psychology, Tilburg University

Experience

  • 1998 - present
    Assistant Professor in Markting and consumer research at Delft University of Technology, Faculty of Industrial Design Engineering
  • 1993-1998
    PhD student Delft University of Technology, Faculty of Industrial Design Engineering

Specialisation / field of research

Consumer behaviour, consumer research

Lectures and/or coaches students on:

  • Customer Research in NPD (ID4321)
  • Integral Design Project (ID4040)
  • Strategic Product Innovation (ID 2030)
  • Research and Design (IO 1080)