MSc. Goss, H.

Hannah Goss is a PhD candidate at the Faculty of Industrial Design Engineering investigating the role of designers in fostering system transitions. She investigates this by taking one application domain: the transition of the food system to cater for enough. Hannah’s interest in food waste reduction was initially sparked when she heard that a shocking one-third of all food produced for human consumption is lost or wasted each year.

Academic Background

The primary goal of her research is to increase our understanding of how designers can foster system transitions. More specifically, how a designer's ability to envision alternative futures, resolve conflicts through integrative thinking, and design for behaviour change can be valuable for fostering system transitions. Her research aims to foster a transition of the Dutch food system to cater for enough, meaning that we consume everything we produce. Achieving this transition requires a shift in the mindset of our consumption patterns, the implementation of interventions at different levels of the food system, and collaboration with various stakeholders in our complex food system.

Hannah's PhD research is part of a broader project called "Food Waste: Transition from Excess to Enough", in collaboration with the University of Groningen, Wageningen University, and numerous food system actors.

Outside of her research topic, she is passionate about exploring how design can influence people to experience daily life in unexpected, playful, and positive ways. 


  • 2020 ─ Present
    PhD Designing for Food Waste Reduction, Delft University of Technology 
  • 2018 ─ 2020
    MSc Design for Interaction (cum laude), Delft University of Technology
    Thesis - Designing for healthy eating behaviour: a playful approach to preventing childhood obesity. 
  • 2012 ─ 2017
    Bachelor of Industrial Design (high distinction), Carleton University


  • 2020
    Teaching Assistant, Design Approaches, Faculty of Industrial Design Engineering, TU Delft 
  • 2020
    Teaching Assistant, Research Methodology, Faculty of Industrial Design Engineering, TU Delft 
  • Prior to 2019
    Held a range of freelance and permanent positions in the areas of UX design, product design, and automation design for small to mid-sized companies. 

Lectures and/or coaches students on:

  • Student assignments in ID5295 and IO3832-19

Media coverage

Involved in the research project(s):