Ir. Klitsie, J.B.

PhD candidate
Product Innovation Management
Marketing and Consumer Behaviour


Barend Klitsie is a practice-minded PhD candidate at the TU Delft. After doing the Industrial Design Engineering bachelor, he graduated from the IDE master 'Strategic Product Design' at the Delft University of Technology. With the experience of numerous internships, he chose to start his PhD directly thereafter. His PhD is part of the Design Doing project, which is a collaboration between the IDE faculty and KLM Royal Dutch Airlines. 

By combining academic research and periods of embedding at the airline, he studies how organizations can be (re)designed to increase the speed and possibility of implementation of innovations driven by design.


  • 2009 – 2014
    BSc. Industrial Design Engineering, Delft University of Technology
  • 2012-2012
    Minor, Universitat Politecnica de Catalunya
  • 2014-2017
    MSc. Strategic Product Design, Delft University of Technology


  • 2018 - present
    Manager KLM X
  • 2017-2017
    Graduate Intern, Innovation Booster
  • 2016-2016
    Business Analyst Intern, NPM Capital
  • 2016-2016
    Disruptive Design Innovator, Unilever
  • 2015-2016
    Owner & Manager, Takt Studentenuitzendbureau
  • 2013-2014
    Marketing Intern, SKF

Specialisation / field of research

  • Innovation Management
  • Service Innovation
  • Organisational Design
  • Valley of Death
  • Innovation by Design
  • Action Research

Lectures/Coaches students on

  • Design tools
  • Innovation Management

Secondary employment

  • KLM Design Innovation Catalyst

Involved in (research) projects:

Design Doing