Ir. Li, J.

PhD candidate
Industrial Design 
Human Information Communication Design

Academic Background

Jie Li is a PhD candidate at the Faculty of Industrial Design Engineering, Delft University of Technology (TU Delft). She received her Master of Strategic Product Design, Retail Design Specialisation at TU Delft in 2011, and Bachelor of Industrial Design at Sun Yat-sen University, Guangzhou, China, in 2009.

Her research interests include user-centered design, crowd behavior & psychology, wireless sensing technology & application and pervasive technology, etc.

She is currently working at project EWiDS (Extreme Wireless Distributed Systems), one of the projects under COMMIT. COMMIT is a ICT (Information Communication Technology) research community, which unites academic research and (non-) profit organizations, focusing on solving grand challenges in ICT for shaping tomorrow’s society. The EWiDS project will develop and test large-scale wireless sensor networks to be used in crowd management, which will support the individuals to stay connected and feel comfortable even in a large crowd.


  • 2011
    MSc degree in Strategic Product Design/Retail Design Specialisation (Cum Laude), Faculty of Industrial Design Enginnering, Delft University of Technology
  • 2009
    BA degree in Art & Design/Industrial Design Specialization, Faculty of Communication & Design, Sun Yat-sen University 


  • 8/2011 - present
    Columnist of Magazine “ACROSS”, Nanfang Media Group, Guangzhou, China
    Topic: food, culture and travel
  • 1/2011 - 8/2011
    Research internship at Philips Research, Lighting & Perception group
    Research topic: exploring the connections between retail lighting and consumer vocabularies

Specialisation / field of research

  • Crowd behavior & Psychology
  • Wireless sensing technology & application
  • Pervasive technology
  • User-centered design