Dr. Ir. Mooij, S.C.

Sylvia Mooij is a lecturer at the Faculty of Industrial Design Engineering. She is responsible to keep the Bachelor programme up-to-date. Her teaching activities focus on the fuzzy front end and the commercialization phase of the development process. Her main goal in her teaching is to guide the students in their learning process.

Academic Background

In 1993, Sylvia Mooij received her Master’s degree in Industrial Design Engineering (TU Delft). Afterwards, she started a PhD-project and in 1998 she successfully defended her thesis entitled ‘Product Communication and Information’. In 1992, she became an assistant professor in Marketing and in the years after her focus gradually moved to a complete focus on education.

Education

  • 1998
    Delft University of Technology
    PhD – ‘Product Communication and Information’
  • 1993
    Delft University of Technology, Faculty of Industrial Design Engineering
    Master of Science 

Experience

  • 2016 – now 
    Bachelor Director, Faculty of Industrial Design Engineering
  • 2009 – now 
    Lecturer, Faculty of Industrial Design Engineering
  • 2016
    Chair of Board of Examiners, Faculty of Industrial Design Engineering
  • 2014 – 2016
    Confidential advisor, Faculty of Industrial Design Engineering
  • 1997 – 2009
    Assistant professor of Marketing, Delft University of Technology
  • 1993 - 1998
    PhD, Faculty of Industrial Design Engineering

Specialisation / field of research

  • Marketing
  • Marketing Communications
  • Strategic Product Innovation

Lectures and/or coaches students on:

  • Strategic Product innovation (Bachelor)
  • New Product Commercialisation (Master)
  • Graduation projects – SPD and marketing related