M.A. Qiu, Y.

Yunran Qiu is a PhD candidate at the Faculty of Industrial Design Engineering. She is currently exploring how big data is used in innovation projects in incumbent firms and identifying antecedents and consequences of big data usage. The aim of her PhD research is to explore the current state of the art in how to use various big data sources (sensor data, navigation data, etc.,) to enable new digital products (eg., APPs & SaaS) in four different industries – public transport, news APP, navigation and cyber security; identify antecedent factors (company culture, marketing environment, etc.,) and consequences (eg., product performance) of using big data in innovation.

Academic Background

Yunran has a M.A. in Human Resource Management, which she obtained at the Newcastle University in the UK.