Dr. ir. Tromp, N.

Nynke Tromp is Assistant Professor at the Faculty of Industrial Design Engineering.

Academic Background

Nynke Tromp works as an Assistant Professor Social Design & Behaviour Change at the department of Industrial Design, Delft University of Technology. After her PhD and working as a social designer in practice at Reframing Studio, she now continues her study to the hidden power of design to counteract social problems. Nynke is also a member of ‘Redesigning Politics’, a creative think tank aiming for redesigning thinking, institutes, structures and interaction in the field of politics.

Nynke is intrigued by how products can change behaviour without people being aware of it. In her view, this implicit influence does not only imply a serious responsibility for designers, it also offers a powerful means to support desired behavioural change. In her research she aims to develop the knowledge for designers to design this influence in order to facilitate pro-social behavior. This knowledge allows designers to contribute in counteracting the pressing social problems we face today, like obesity, depletion of resources, or immigration issues.

For more detailed information and publications, see Nynke’s Labmark.


  • 2013
    PhD, Social Design: How products and services can help us act in ways that benefit society, Industrial Design Engineering, Delft (cum laude)
  • 2007
    MSc, Designing Social Cohesion, Industrial Design Engineering, Delft (cum laude)

Specialisation/field of research

  • Design for Behaviour Change
  • Social Design
  • Design Methodology, Vision in Product design approach

Lectures/coaches students on

  • Product Ontwerpen 3
  • Vision in Product design (ViP)
  • Context & Conceptualisation
  • Social Design


TU Delta, July 2013

"You cannot force people to eat three pieces of fruit a day, but you can try to seduce them". This says Nynke Tromp in the TU Delta on the occasion of her thesis defence on Friday 12 July about 'Social Design. How products and services can help us act in ways that benefit society'.