Design Analytics

What does it take to make an existing design even better? Design is a perpetual process. This course is not about creating something, but instead begins by exploring what happens after the first iteration. Through the design analytics process, learn to observe and analyse interactive products and services to find creative ways of improving their design.

This elective course aims to provide a set of tools for designers to take an existing design and improve upon it.

Learn to assess and understand the impact that a design has on users or stakeholders, whether it be cognitive, experiential or perceptual. Explore how to use this information to make actionable design guidelines which then help improve a design in the next iteration.

Delve into the five-stage design analytics process. First, learn to diagnose gaps or issues in the current design in order to formulate a design research question. Then synthesise the problem and translate it into a user study or experiment. Conduct the study in a real-world environment. Analyse the collected data in order to be able to visualise and communicate in effective ways to the stakeholders. And finally, prescribe steps that can be taken to improve the product or service.

This course provides valuable skills and knowledge that help designers develop into researchers.

Course Coordinator's perspective

“We want students to make a hypothesis, to ask crazy questions, to go out and test them. It’s a circle that kind of fuels a feedback loop. To be able to say I can see some results, I will fail some of the time but when I succeed it will be a great joy. That kind of exploration is very inspiring.”

Himanshu Verma

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