Creative Facilitation

Creativity and creative collaboration in product innovation

Creative Facilitation is the art of leading a team through a creative process in order to solve problems or generate new, shared visions and opportunities for organizations. Getting everyone on the same page in an open and trustful atmosphere of creative collaboration demands special care and attention.

Throwing ideas about in a quick brainstorm session is often based on memory and logic, and with the right experts this often does the trick. However, when facing more complex design issues, or in cases where shared understanding is required, Creative Facilitation offers an important added value when addressing these issues. Creative Facilitation uses the fundamental concepts of Industrial Design Engineering to create and elaborate ideas into workable solutions.


In this Master Class, we address these issues from the point of view of designing and leading creative processes as a creative facilitator.

Learning Objectives

During this master class, you will learn to:

  • create an atmosphere of trust, and achieve so-called ‘suspension of disbelief’;
  • design and run creative processes for specific problems or issues;
  • inventorise and redefine problems and objectives in context.

I used these tools in practice right away.

― Participant

The class provided very useful methods and insightful feedback.

― Participant



Please note: this Master Class has an evening program on the first day.

Location: Faculty of Industrial Design Engineering, TU Delft

9:00Welcome and coffee
Who's Who
Overview Programme
10:15General overview Creative Facilitation
Creative Process
Conditions and basic rules
Suspension of disbelief
Relating and naming / vision in three
11:15Typical issues for Creative Facilitation - problems and opportunities
Interactive session with participant input
What kind of questions could one face as a Creative Facilitator?
Short intro on problem definition
at the Faculty of Industrial Design Engineering
13:30Example Session - detailing all the steps
Learning by doing - going through a typical Creative Facilitation process step by step
15:30A multitude of techniques for idea generation
19:00Learnings from practice 
Alternative experience more 'exotic' idea generation techniques methaphor, guided fantasy, creating shared vision
21:30End of the first day

Location: Art Centre, Delft

New thoughts, ideas and expectations for this second day
10:00Process design
Deciding on example cases to work on in groups
Sharing these plans and comments
11:15First part of session
Problem analysis and problem redefinition  
at Art Centre, Delft
13:30Lecture on Group dynamics & the facilitator
Facilitation as a leadership style / process consulting
14:30Second part of session
Idea generation & selection
Acceptance finding & presentation
Sharing experiences of these sessions
Reflection & Recommendations
16:30Closure and Drinks
Checking outcomes with expectations
What's next?

Practical Information

How to prepare?
No preparation required.

Hand-outs of all lectures will be provided with space for personal notes. All materials provided are included in the course fee.
Participants will receive the book 'Creative Facilitation' by Marc Tassoul.

The Class itself
The first day will be oriented towards introducing approaches and techniques, supported by exercises. The second day will be more oriented towards Experiental Learning and Reflection in Practice.

After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class.