SPD Programme

The Master starts with an intensive semester-long homologation programme in industrial design. After this homologation semester you will take the 2 regular semesters with the main courses in the SPD programme, followed by the graduation project in the last semester. The programme takes two years and does not have a ‘free elective’-semester. Upon completion you will receive an MSc diploma in Strategic Product Design.

The first semester

In the homologation semester you will get acquainted with the product development process and will learn to develop ideas and concepts into mass produced products. You will learn to design for people and gain insight in the role of business strategies in relation to product/service innovation. You will develop product design skills and get familiar with tools and methods used at the faculty of IDE.

The first semester offers two design courses which each consist of 2 design projects. These design projects have different focus areas: project 1 focuses on the context of the user, project 2 starts from a business perspective, project 3 focuses on form and experience and project 4 addresses all that has been learned so far. In the courses Domain Specific Theory 1 and 2, theoretical subjects needed for the Design Project are offered. Additional courses are Elementary Ergonomics and Design Drawing.

Semester 1*
Design-1 ID6010 (7 EC)Design-2 ID6020 (9 EC)
Project 1: 
User Context
Project 2: 
Business Context
Project 3:
Form & Experience
Project 4:
General Context
Domain Specific Theory 1 ID6030 (6 EC)
Domain Specific Theory 2 ID6040 (3 EC)
Elementary Ergonomics IO1028zi (2 EC)Design Drawing IO1016zi (3 EC)
*small changes may occur in the programme
Semester 2
IDE Academy ID4070 →
(1 of 4 EC)(1 of 4 EC)
Manage your Master ID4060 (1EC)SPD Media ID4370 (3 EC)
Strategic Value of Design ID4340 (3 EC)

(6 of 13 EC)
SPD Research ID4355-16
(7 of 13 EC)

(5 of 8 EC)
Brand & Product Commercialisation ID4315-16

(3 of 8 EC)
Semester 3
← IDE Academy ID4070
(1 of 4 EC)(1 of 4 EC)
Manage your Master ID4060 (1EC)Design Theory and Methodology ID4010 (3 EC)
Design Strategy Project ID4350

(7 of 12 EC)
(5 of 12 EC)
Design Roadmapping ID4337 (3 EC)New Product Economics ID4330 (3 EC)
Context and Conceptualisation ID4216

(3 of 6 EC)
(3 of 6 EC)
Semester 4

Graduation Project

(15 of 30 EC)

(15 of 30 EC)
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