The faculty of Industrial Design Engineering offers three Master programmes, Deisgn for Interaction, Integrated Product Design and Strategic Product Design. Their differences are explained in this informing animation.
Strategic Product DesignThe focus of the Strategic Product Design (SPD) Master’s programme is on the business context of product and service design. This can be the context of large international corporations, strong design consultancies, or start-up entrepreneurship.
The programme’s emphasis is on translating a company’s strategy and market opportunities into a strong product or service portfolio. SPD provides the insights and the tools to exploit business resources and market opportunities. In other words, it aims at maximising the impact of design on business and markets!