Persuasive game design
Persuasive Game Design (PGD) at the faculty of Industrial Design Engineering of the Delft University of Technology, conducts research on gamification to motivate users for behavioral change. We aim to generate knowledge on the design, theory and effect of persuasive games and develop PGD prototypes.
These prototypes are not limited to the digital domain but may be designed in any medium ranging from cards to totems and from apps to smells. Crucially, we are more guided by a user-centered perspective than by a technological perspective: it is the user who has to be motivated by the gamification for a behavioral change.