What do we eat?

Deceptions in food packaging design


TU Delft Library

Deceiving supermarket consumers to do good

Studium Generale lunchlecture by Charlotte de Wit

06JUNE2019, 12.45-13.30

Location: Blue Room, TU Delft Library

Nowadays, we are used to consuming whatever we want, whenever we want. Unfortunately this lifestyle has devastating consequences for the environment as well as our own health. This is very clearly seen in our diets. The most common western diet is an energy heavy, polluting, unhealthy one, that needs to change to be more healthy, more sustainable, more animal-friendly, and so on.

A shift in mentality is needed to change the western population’s behaviour. But changing people’s mentality is a very slow process. Is it even possible to change fast enough?

But there are other ways to change, without the need of a changed mentality. People can be tricked into good behaviour.

Today, people are tricked in many ways to buy processed products that are profitable and have a bad influence on their health. What if we used the same tricks the other way around? What if we deceived people into buying sustainable food options that nurture their bodies? Could that be a solution? We would be tricking people into good behaviour without them having to take their own responsibility. But if we go down that path, how far can we go?

Because an important question is then to what degree people have a personal responsibility to care for their own bodies as well as the environment. And if we want to make a shortcut to change people’s behaviour faster than their mindset, who is deciding on what behaviour is desirable?

About Charlotte de Wit and packaging design

Charlotte de Wit is –in cooperation with TU Delft Library- the designer of the exhibition: What do we eat? Deceptions in food packaging design which can be visited in the TU library from June 6th till July 8th. It aims to demonstrate how consumers are tricked by the food industry to buy products. Charlotte used the same tricks to design a package that makes people consume less environmentally bad meat. Charlotte de Wit is an (honour)student of the ID faculty. She has been working with food, design and art her entire life. After finishing her bachelor Mechanical Engineering Cum Laude at the TU Delft, she started the master Integrated product Design. She soon joined the Food and eating design lab.

Recording lunch lecture



Content & Art direction: Charlotte de Wit

Composition & Production: Charlotte de Wit

Models: Naomi Atmopawiro , Lennart van Gameren, Charlotte de Wit

Video Editing: Lennart van Gameren



Camera: Eunice Cheung, Joseph van der Marck

Program Manager: TU Library: Marion Vredeling

Honours Programme Supervisor: Rick Schifferstijn

Special Thanks: Coop Wippolder for borrowing shopping carts

Contact: charlotte@witmarck.net

More about this exhibition

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