Dr.ir. T.I. (Timber) Haaker


Timber Haaker obtained his PhD in Applied Mathematics from TU Delft in 1996. Currently he is Senior Researcher at TU Delft and Senior Advisor at InnoValor, a research based consultancy about ICT driven innovation. Both his research and advisory work revolve around helping organization with realizing value from innovation. He is a specialist in business models, business model tooling and innovation management and is co-founder of the STOF Business Model Method.


Organisations need to rethink their business models in response to developments in digital technologies and society. There is a ‘need for speed’ to keep up with change, but at the same time a need for robust business models, to assure that today’s choices benefit tomorrow’s success. In our research we work with small and large organisations to develop and test new methods and tools for business model innovation, e.g. the business model stresstest.

  • Wil Janssen, Harry Bouwman, René van Buuren, Timber Haaker (2014). An organizational competence model for innovation intermediaries, European Journal of Innovation Management, 17(1), pp.2 – 24. 
  • Mark de Reuver, Harry Bouwman and Timber Haaker (2013). Business model roadmapping: a practical approach to come from an existing to a desired business model, Int. J. Innov. Mgt. 17(1).
  • Dumay A.C.M. & Haaker T (2010). The electronic locum record for general practitioners. Outcome of an evaluation study in the Netherlands. International Journal of Medical Informatics 79, pp. 623–636
  • De Reuver, M. & Haaker, T.  (2009), Designing viable business models for context-aware mobile services, Telematics and Informatics, 26(3), pp. 240-248.
  • Haaker, T., H. de Vos & H. Bouwman (2007). Mobile service bundles: the example of navigation services. Electronic Markets, 17(1), pp. 28-38.

Article in volume:

  • Marikka Heikkilä, Harry Bouwman, Jukka Heikkilä, Timber Haaker, Carolina Lopez Nicolas, Angelika Riedl (2016). Business Model Innovation Paths and Tools,In: Proceedings of the 29th Bled eConference, June 2016.
  • Mark De Reuver, Timber Haaker, Angelika Riedl, Melissa Roelfsema and Alexia Athanasopoulou (2016). Designing an ICT tooling platform to support SME business model innovation: Results of a first design cycle. In: Proceedings of the 29th Bled eConference, June 2016.
  • Haaker, T., Smit, S., Vester, J., Sheperd, K., Guelbahar, M., Ito, N. & Zoric, J. (2009). Business models for networked media services, In: Proceedings of the seventh European conference on European interactive television conference (EuroITV'09), June 3‐5, 2009, Leuven, Belgium.


In this Horizon2020 project, TU Delft and Dutch partner InnoValor work with six international partners to develop an interactive platform and tools to support business model innovation with European SMEs. A first version of the platform has been released under the name businessmakover.eu.Timber Haaker is responsible for the work package on tool development in Envision.

Timber Haaker is a senior advisor at InnoValor, a research based consultancy about ICT driven innovation.

  • Bouwman, WAGA, Vos, H de & Haaker, TI (eds.) (2008) Mobile Service Innovation and Business Models. Springer Verlag Berlin Heidelberg, Germany.
  • Haaker, TI (Ed.) (2012). Creating Robust Business Models: practical tools to harness your business. Enschede: Novay.

Part of book:

  • Janssen, W., Haaker, T., Bouwman, H. (2016). Understanding Open Service Innovation and the Role of Intermediaries, In: Open Innovation: A Multifaceted Perspective, Publisher: World Scientific Publishing Co., Editors: Anne-Laure Mention, Marko Torkkeli.
  • Faber, E, Vos, H de, Haaker, TI & Bouwman, WAGA (2008). About STOF. In E. Faber & H. de Vos (Eds.), Creating successfull ICT-services (pp. 17-31). Enschede: Telematica Instituut.
  • Biemans, M., Haaker, T., Szwajcer, E. (2010) MyCoach: In Situ User Evaluation of a Virtual and Physical Coach for Running. Book chapter in: The Engineering of Mixed Reality Systems, Human‐Computer Interaction Series, 2010, Part 3, 381‐397.
  • Van der Roest, H., Meiland, F., Haaker, T., Reitsma, E., Wils, H, Jonker, C. and Dröes, R.-M. (2008) Finding the service you need: Human centered design of a Digital Interactive Social Chart in DEMentia care (DEM-DISC), Studies in Health Technology and Informatics, Vol. 137, Medical and Care Compunetics 5.

Timber Haaker

Senior Researcher

Engineering Systems and Services

Information and Communication Technology

Jo-Ann Karna

Research interests:
Business models
Business model innovation
Business model tooling

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