Photography and video are important visual media that support the core values of TU Delft. The visual material we use complies with elements from TU Delft’s image vision.
With the visual style, we create recognisability in visual material, focusing on the following core values: Challenge, Change, Impact.
In photography, we distinguish between the function of images; if the image serves to attract attention to the underlying content layer (‘magnet function’), as well as the above-mentioned elements, the form is also important. Through the form, we distinguish ourselves with our images and strengthen the brand concept even more. We have formulated 3 directions:
Challenge the viewer
The image connects with the content, but not literally. It has more of a conceptual or metaphorical angle.
Change the perspective
Show ‘reality’ but with a surprising angle, by literally choosing a different perspective or section (crop) of the image. It can be through a frame, a close up or an extremely low perspective.
Feel the impact
This image shows or evokes emotion, the viewer feels involved.