Lecture: It's not easy being green
17 september 2019 12:45 t/m 13:30 - Locatie: Fac 3ME; hall D - Door: Urban Energy Institute
Lecture by Gerdien de Vries, Assistant Professor, Public Management and Organisation, TU Delft Faculty of Technology, Policy and Management
Hosted by the Urban Energy Institute
Date: Tuesday 17 September 2019
Time: 12:45-13:30 hrs
Location: TU Delft, Fac. 3mE hall D (Mekelweg 2)
In order to reach climate goals in the long run, people have to act sustainably in the short run. Unfortunately, however, environmental policy goals are hardly reached. People find it not easy being green. This presentation introduces psychological barriers (such as cognitive biases, emotions, expectations, and perceived hassle) as important reasons for this shortfall. It will explain the barriers with examples, reveal why they occur, and identify who are most vulnerable. Finally, recommendations on possible ways to overcome these pitfalls will be provided for policymakers and other practitioners.
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