Sound sketching for brand identity
Feedback sounds for automotive industry
Sound as an identifier of a brand identity becomes more and more important. However, if one has a discussion among designers, branding specialists, engineers it is often difficult to discuss relevant sounds in terms of a brand because there is too little knowledge on how sounds can be designed. This tool enables this discussion by actively moving through a sound space.
Goals of the project
To enable non-specialists to design and discuss sound color in terms of their brand identity. Use these sound colors to generate feedback sounds in the interior of a car. In order to have an harmonization of feedback sounds (family of sounds) in the car interio
René van Egmond
- +31 (0)15 27 88324
Present on: Mon-Tue-Wed-Thu
"Understanding the experience of product sounds leads to gratifying the human ear."
- Ir. Reinier Jansen
- prof.ir. Matthijs van Dijk
- dr. Elif Özcan Vieira
- prof.dr. Huib de Ridder