Prof. dr. Schoormans, J.P.L.

Education

PhD: Perceived Justice of Social Security Benefits, 1990, Tilburg University, The Netherlands

Experience

  • Vice-dean of the School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands 2006-2009
  • Head of the department Product Innovation Management 2000-2008
  • Full professor of Consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands, 2001
  • Associate professor of consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands (August 1991-april 2001)
  • Assistant professor of consumer behavior and consumer research, School of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands (September 1989-August 1991).
  • Assistant professor of economic psychology, Faculty of Social Sciences, Tilburg University, Tilburg, The Netherlands (February 1987-September 1989).
  • Research fellow, Faculty of Social Sciences, Tilburg University, Tilburg, The Netherlands (September 1984-February 1987).

Specialisation / field of research

  • Consumer behavior in NPD
  • Consumer research in NPD

Lectures and/or coaches students on:

  • Consumer behavior in NPD
  • Scientific Research for Strategic Product Design
  • Advertising

Publications

Click here for an overview of my publications.

Involved in the research project(s):


Productontwikkeling en Marketing

E.J. Hultink, J.P.L. Schoormans
ISBN: 978 90 4300 867 9

Published in 2006


Product & Consument

W. F. van Raaij, G. Antonides, W. M. Oppedijk van Veen, J.P.L. Schoormans
ISBN: 978 90 5189 762 3

Published in 1999


"Bij ons staat op de keukendeur: Het is niet altijd rozengeur "