Dr. ir. Simonse, L.W.L.

 Assistant professor Front End Innovation 
Product Innovation Management (PIM)


Lianne Simonse teaches Design Roadmapping at the master program on Strategic Product Design. She holds a MSc. and PhD. in innovation management and has combined her academic positions with 20 years of professional experience in industry. Lianne has led several roadmapping projects and worked with different corporate organisations and start-up ventures. 

At the faculty of Industrial Design she has initiated the scientific research programs on: 1. Design roadmapping and 2. Business Model Design for home healthcare with the purpose to contribute to the collective learning and body of knowledge of both scholars and practitioners. 

Lianne has hold positions of project - and program manager at various organisations, including corporate divisions, business units, non-profit organisations and health institutes. Over the years she has built an expert position in design roadmapping and organisation design. She is an invited speaker on these subjects and her publications can be found in both scientific and practitioners journals and books. 

Dr. Simonse has presented papers (including an award winning paper) at design conferences of the Design Society, the Design Management Institute, ServDes, and on management conferences of the Product Development and Management Association, Academy of Management and European Group of Organisational Studies. 

Her scientific work is published in journals such as Design Issues, Journal of Product Innovation Management, Journal of Medical Internet Research, International Journal of Integrated Care and International Journal of Technology Intelligence and Planning. 

Based on this comprehensive work and her industry experiences, she wrote the guidebook on Design roadmapping.


  • Industrial Engineering - Research Doctorate, PhD degree on the subject of Socio-Technical Design of the Product Creation organisation
    Eindhoven University of Technology, NL
  • Technology and Society - Master of Science degree on the subject of Socio-Technical Design of the Information architecture
    Eindhoven University of Technology, NL
  • Propaedeutic certificate Technical Physics
    Delft University of Technology, NL


Academic Experience

  • Assistant professor, Industrial Design Engineering, Product Innovation Management, Management & Organisation section, Delft University of Technology, NL.
  • Assistant professor, Innovation Management, Innovation, Communication & Consumer Research section, Wageningen University and Research Center, NL
  • Doctorate research fellow (PhD-candidate), Industrial Engineering, Technology, Labor & Organization section, Eindhoven University of Technology, NL

Industrial Experience

  • Teamnetwerk – Director – Innovation consultancy
  • Senior consultant Innovation Management - PHILIPS Industry Consulting
  • Senior consultant Strategic Business Development - M&I/PARTNERS bv
  • Innovation Process Manager - STORK PMT
  • Organisation Design consultant - ST-Groep

Specialisation / field of research

Design Roadmapping

  • Future Visioning
  • Technology scouting
  • Creative trend research

Organization design

  • Business model design
  • Socio-technical system design,
  • New business development (new ventures)
  • Strategic service design

Mixed methods research

  • Qualitative research methods and techniques
  • Data base methods and techniques
  • Sequence analysis

Lectures and/or coaches students on:

SPD master courses:

  • Design Roadmapping
  • Strategic Product Design Research

IPD master course:

  • Managing Product Innovation

IDE bachelor course:

  • Business Culture & Technology

Furthermore, she supervises graduate students and advise them during with their MSc project (about 10 per year).


Design Roadmapping

Lianne Simonse
ISBN: 978 90 6369 459 3

Published in 2017

"Creativiteit is geen kunst!"


Click here for an overview of my publications