Ir. Baha, S.E.

Ehsan Baha is a guest researcher at the Faculty of Industrial Design Engineering.

Academic Background

Ehsan Baha was born in Iran and moved to the Netherlands at the age of eleven. Growing up within two different worldviews, early on in life, he started a search for his personal identity where he realized the importance of authenticity. It was later in life however, within his career as a design professional, where Ehsan was able to sense and realize his (professional) identity. That is, using being as a source for design and innovation. 

Ehsan strongly believes that design is not about how things are, but about how things can be. Innovation driven by design, requires taking distance from dominating worldviews in order to be able to generate and propose novelty based on personal believes. Innovation Design then becomes the practice of different visions contributing to a plural world.  

Therefore, as a design― practitioner, educator, and researcher, Ehsan gives high importance to supporting designers in sensing and realizing their identity. Moreover, finding their authentic role and related possibilities and responsibilities within their being and becoming, both as a person and professional, while contributing to the society. 

His work consists of providing personal and project coaching, lectures, debates, and workshops on Designers’ Identity. Ehsan has been designing and contributing to different courses, both in the Bachelor and the Master programs of Industrial Design (Engineering) faculties. 

He has experience working with different organizations (a.o. Bang & Olufsen, City of Eindhoven, Connexxion, Dutch Royal Library, Ford, House of the Representatives of The Netherlands, International Initiatives for Societal Innovation, KLM, New Club of Paris, Philips, Schiphol Group, Toyota) in different countries (a.o. Iran, Canada, Finland, The Netherlands, South Africa).

Currently, Ehsan is performing research on Designers’ Identity and writing a dissertation on this intriguing topic while teaching part-time at the Industrial Design Engineering Faculty of Delft University of Technology. He is particularly interested in collaborating with (graduating) students to sense and realize their Designers’ Identity.


  • 2007 – 2010
    MSc in Industrial Design, Department of Industrial Design, Eindhoven University of Technology
    Specialization: Business Process Design, Thesis title: Designing for and with Stakeholders
  • 2002 – 2006
    BSc in Industrial Design, Department of Industrial Design, Eindhoven University of Technology 
    Specialization: Interaction Design, Thesis title: NAVA: A Social Home Audio System
  • 2003 – 2003
    3-Month Exchange, Department of Man and Activity, Design Academy Eindhoven


  • 2018 – present
    Lecturer, Coach & Researcher, Faculty of Industrial Design Engineering
  • 2014 – present
    Founder, (Innovation) Design Consultant, Meaningwise, Eindhoven
  • 2016 – present
    Member, International Initiatives for Societal Innovation (I2SI)
  • 2012 – present
    Full Member, The New Club of Paris, Paris, France
  • 2015 – 2018
    Freelance Lecturer & Coach, Faculty of Industrial Design Engineering
  • 2014 – 2015
    Guest Researcher, Designed Intelligence Group, Department of Industrial Design, Eindhoven University of Technology
  • 2011 – 2014
    Researcher, Business Process Design Group, Department of Industrial Design, Eindhoven University of Technology
  • 2010 – 2013
    International Board Member, Aalto Camp for Societal Innovation, Aalto University, Espoo, Finland
  • 2007 – 2012
    Freelance Communication Designer, BahaSE, Eindhoven
  • 2010 – 2010
    Business Designer (Graduation (Trainee)), Laurea University of Applied Sciences, Espoo, Finland
  • 2005 – 2005
    Designer (Trainee), Philips Design, Philips, Eindhoven

Lectures/coaches students on

  • Business, Culture & Technology (IDE Bachelor course)
  • Design Strategy Project (SPD Master course)
  • Design Roadmapping (SPD Master course)
  • IDE Academy (IDE Master course)
  • Bachelor End Project (IDE Bachelor)
  • Master Graduation Projects (IDE Masters)