Ir. Brinkman, C.

Department Design, Organisation and Strategy
Section Marketing and Consumer Behaviour

Her expertise lies with Customer Experience research,  human centred research and Design Doing

Academic Background

Since mid 2018 Carlijn is working as Lead Education within the Design Doing collaboration. Design Doing is the 5 year partnership between TU Delft and KLM. Within the collaboration, she is also course coordinator of the X-lab course (a Master elective about tackling a strategic challenge for KLM with the goal to design for implementation). Apart from that, she is mentoring graduate students.

Carlijn is not new to the faculty; between 2005-2012 she did both her Bachelor and Master (DfI) at IDE. Her graduation project was a Service Design project about improving the patient experience in the UMC Utrecht. After graduation she worked for several agencies as a Customer Experience researcher and consultant. Within this role, she practiced design research in order to give user centered (strategical) advice to companies such as: hospitals, Zilveren Kruis Achmea, Philips, Adidas, ING and Telfort.


  • 2009 ─ 2012
    MSc Design for Interaction, Industrial Design Engineering, Delft University of Technology
  • 2005 ─ 2008
    BSc Industrial Design Engineering, Delft University of Technology


  • Jul 2018 ─ Present
    Education Lead Design Doing & course coordinator X-lab, faculty of Industrial Design Engineering, Delft University of Technology
  • Sep 2017 ─ Dec 2018
    Customer expert, Unplugged (Makerstreet Innovation)
  • Oct 2014 ─ Aug 2017
    Sr. Customer Experience Consultant, User Intelligence
  • Jul 2012 – Sep 2014
    Formule ontwikkeling & project lead “OOK Wijzer”, Stichting OOK

Lectures and/or coaches students on:

  • Design Research
  • Customer Experience (CX) research
  • KLM/aviation
  • Tackeling strategical challenges in business context of KLM
  • Design for implementation

Carlijn Brinkman

Present on: Mon-Tue-Wed