MSc. Doolaard, J.M.

Design Conceptualization and Communication

Academic Background

After doing the IDE bachelor Jantien wanted to learn more about people and their behaviour: a problem cannot be solved without knowing more about the persons who are in that situation. What motivates or drives people and how do they experience their contexts, interactions, products and services? The Design for Interaction master gave many possibilities to explore these interests in combination with sustainability - which is a well-known but not so popular subject for design. In 2015 she graduated at the Faculty of Industrial Design Engineering by designing the “IDE energy challenge network”, a network that aims at changing the energy consuming behaviour of IDE occupants.

As a field researcher of BOCS Jantien continued doing qualitative research in living labs to investigate office cultures, daily practices and energy use. For her the main challenge of the BOCS project is to translate the research findings into something people can understand; a solution that supports employees in their daily routines and motivates them to be more actively involved in controlling their working environment. 


  • 2012-2015
    MSc degree in Design for Interaction, Industrial Design Engineering, Delft University of Technology
  • 2009-2012
    BSc degree in Industrial Design Engineering, Delft University of Technology 


  • 2013
    Experience Design Intern, NorthernLight in Amsterdam

Specialisation / field of research

  • User  studies, context mapping and co-creation sessions
  • User  involvement
  • Experience  design
  • Sustainability