Ir. Frese, E.M.

Biography

Eva Frese is working as an Industrial PhD researcher at Unilever and the Product Innovation Management department at Industrial Design Engineering (TU Delft). She explores how practitioners in the era of entrepreneurship and innovation management can become better at implementing their product/service concepts in corporate environments.

Eva is especially interested in the social and conceptual journey of early stage product/service concepts in large organizations. Through her doctoral research at Unilever she aims to gain empirical knowledge on this matter. She suggests that implementation should become a more explicit part of educating designers and managers, as a form of ‘in-company’ user research. In that sense, designers and managers should become more aware of how to position their concepts within corporate environments.

Education

  • 2016
    Strategic Management Course (University of Victory, Canada)
  • 2015 – present
    PhD Candidate Innovating Innovation (Delft University of Technology / Unilever)
  • 2011  2014 
    MSc Strategic Product Design (Delft University of Technology)
  • 2007  2011
    BSc Industrial Design Engineering (Delft University of Technology)

Experience

  • 2014 – 2015
    Strategic Designer at MOCS
  • 2013 – 2014
    Graduate Intern - Unilever

Involved in the research projects