MSc. Garcia Mateo, J.

Jimena Garcia Mateo is a lecturer at the Faculty of Industrial Design Engineering.

Academic Background

After completing her MSc Strategic Product Design in 2016, Jimena worked as a UX Researcher and Strategist at the business software company Exact, as well as a Service Designer at the digital agency wearereasonablepeople, allowing her to execute projects of a diverse nature with multiple clients and industries. Parallel to her work at IDE, she now works as a Service Designer at Guidion, where she is building the foundations of the service design discipline within the company and supporting the delivery of (new) value propositions and innovations within the field of technical services in and around the house, for the Energy and Telecom markets.


  • 2014 ─ 2016
    MSc Strategic Product Design, Industrial Design Engineering, TU Delft
  • 2012 ─ 2013
    Exchange student (Bachelor Thesis BSc Industrial Design Engineering), Jönköping University
  • 2009 ─ 2013
    BEng Industrial Design and Product Development, University of Zaragoza 


  • 2020 ─ Present
    Service Designer, Guidion
  • 2020 ─ Present
    Teacher in Practice, Industrial Design Engineering, TU Delft
  • 2018 ─ 2020
    Service Designer, wearereasonablepeople
  • 2016 ─ 2018
    UX Researcher and Strategist

Lectures and/or coaches students on:

  • Manage your Master
  • Design Theory and Methodology
  • Strategic Value of Design
  • Strategic and Sustainable Design
  • Mentor graduation students

Secondary employment

Service Designer at Guidion

Jimena Garcia Mateo