Dr. Kranzbühler, A.-M.

Assistant Professor
Department Product Innovation Management
Section Marketing and Consumer Bevaviour

Anne Kranzbühler joined the PIM group as Assistant Professor in Marketing in September 2018. Previously, she has worked for one year at the Communication Science department of the University of Amsterdam. Anne obtained her PhD in 2018 from the Vrije Universiteit in Amsterdam in collaboration with the Marketing consultancy firm VODW. Her research interests include customer experience, customer journeys, and consumer decision making. Methodologically, she likes to combine experimental research with the analysis of datasets from practice.

• 2013 – 2018
  PhD Marketing, Vrije Universiteit Amsterdam
• 2009 – 2012
  MSc Marketing and Accounting, University of Münster
• 2005 – 2009
  BSc Business Administration, University of Münster

• 2018 – present
  Assistant Professor, Department of Product Innovation Management, Delft University of Technology
• 2017 – 2018
  Assistant Professor, Department of Communication Science, University of Amsterdam
• 2013 – 2017
  PhD Candidate, Vrije Universiteit Amsterdam and VODW
• 2012 – 2013
  Assistant Corporate Development, General Logistics Systems

New Product Economics and Quantitative Research Methods