Dr. Kranzbühler, A.-M.


Anne Kranzbühler joined the PIM group as Assistant Professor in Marketing in September 2018. Previously, she has worked for one year at the Communication Science department of the University of Amsterdam. Anne obtained her PhD in 2018 from the Vrije Universiteit in Amsterdam in collaboration with the Marketing consultancy firm VODW. Her research interests include customer experience, customer journeys, and consumer decision making. Methodologically, she likes to combine experimental research with the analysis of datasets from practice.


  • 2013 – 2018
    PhD Marketing, Vrije Universiteit Amsterdam
  • 2009 – 2012
    MSc Marketing and Accounting, University of Münster
  • 2005 – 2009
    BSc Business Administration, University of Münster


  • 2018 – present
    Assistant Professor, Department of Product Innovation Management, Delft University of Technology
  • 2017 – 2018
    Assistant Professor, Department of Communication Science, University of Amsterdam
  • 2013 – 2017
    PhD Candidate, Vrije Universiteit Amsterdam and VODW
  • 2012 – 2013
    Assistant Corporate Development, General Logistics Systems

Lectures and/or coaches students on

New Product Economics and Quantitative Research Methods