Prof. dr. Snelders, H.M.J.J.

Professor Organising Product and Service Development
Department Product Innovation Managementsection Managment and Organisation


Dirk Snelders is head of the section Management and Organisation (M&O); this is a group of educators/researchers with an interest in (cross-)organisational practices for the design of products and services. This includes topics of design creativity, design management, design entrepreneurship and collaborative innovation. Dirk has a background in psychology and marketing, and it is from these fields that he has developed his research interest on the role of design in business.

Since 2011, his research is part of the CReative Industry Scientific program (CRISP); a large Dutch research initiative that aims towards a better comprehension and mastery of the design of product-service systems. In a sub-program focusing on work-related stress (CRISP-GRIP), the question is raised whether and how social interactions between people in product-service systems can be ‘designed’. The results from this work have been exhibited at Dutch Design Week and Helsinki Design Week (2012), and they are currently being published at conferences (IASDR 2013, ServDes 2014). Dirk’s earlier work has focused on the decision-making of tourists, aesthetics and product styling, novelty and surprise in design, and service design. This work has appeared in journals such as Annals of Tourism Research, The British Journal of Psychology, Design Issues, Design Studies, International Journal of Design, and the Journal of Product Innovation Management. 


  • 1990 - 1995
    PhD Industrial Design Engineering, Delft University of Technology (NL)
  • 1984 - 1990
    MA Psychology, Tilburg University (NL) / University of Exeter (UK) 


  • 2014 till now
    Professor of Organising Product and Service Development, Delft University of Technology (NL) 
  • 2011 till now
    Project leader of CRISP-GRIP; a Dutch research initiative on the design of product-service systems, with researchers and designers from TU Eindhoven, TU Delft, Design Academy Eindhoven, and Philips Design
  • 2010 - 2014
    Visiting Professor of International Design Business Management (IDBM), Aalto University Helsinki (FI)
  • 2010 - 2014
    Associate Professor of Business Process Design, Eindhoven University of Technology (NL)
  • 1998 - 2010
    Assistant, and later associate Professor of Product Innovation Management, Delft University of Technology (NL)
  • 1994 - 1998
    Assistant Professor of Business, University of Namur (B) 

Specialisation / field of research

Dirk’s current research looks to design as a form of ‘care’. Focusing on healthcare, but potentially also other areas of care (as in tourism, catering, coaching, or animal welfare), the question is raised whether and how the care for others can be ‘designed’. Topics include the role of design in eco-system collaboration in care industries, design expertise for service development, designing human relations in service settings, service prototyping, etc.

Lectures and/or coaches students on

  • IDE Master projects (SPD and other) that focus on service design and/or issues of (health)care
  • Strategic Value of Design (SPD Master course)
  • SPD Research Project (SPD Master course)
  • Business, Culture & Technology (IDE Bachelor course)