MSc. Jonge, F.M. de

Lecturer
Product Innovation Management

Biography

Femke de Jonge is a Brand and Design Strategist and founder of creative consultancy ‘The Young’. She obtained a BSc and cum laude MSc from the faculty of Industrial Design Engineering at Delft University of Technology with a specialization in brand strategy and brand experience design. Directly after her design education, Femke joined Fatboy in the Netherlands to work as Marketing manager and Brand Director for five years.

As founder of The Young, she’s been working with many agencies and brands across the globe in the furniture, telecom and automotive industry. The Young specializes in brand (experience) development, portfolio innovation and retail strategy. Aiming for tangible design translations and unique narratives, Femke understands how to create meaningful change for startups to multinationals.

Education

  •  2004 – 2007
    Strategic Product Design MSc, Delft University of Technology
    Graduated cum laude

    Selected for Made in Brunel Exhibition, London 2008 
  • 2001 – 2004
    Industrial Design Engineering BSc, Delft University of Technology

Experience

  • 2012 – current
    Owner/Brand strategist, The Young 
  • 2010 – 2012
    Brand Director, Fatboy the original B.V. 
  • 2008 – 2010
    Marketing Manager, Fatboy the original B.V. 
  • Feb 2006 – July 2006
    Brand & communication, Jacob Jensen Design 

Lectures/Coaches students on

  • Business, Culture, Technology
  • Strategic Product Innovation
  • Bachelor Final Project
  • Graduation projects Strategic Product Design
  • Designing Brand Experience  

Secondary employment

  • Owner/Brand Strategist, The Young
"Take pleasure seriously / Make room to break the rules." - Paul Smith