Creativity and creative collaboration in product innovation
Creative Facilitation is the art of leading a team through a creative process in order to solve problems or generate new, shared visions and opportunities for organizations. Getting everyone on the same page in an open and trustful atmosphere of creative collaboration demands special care and attention.
Throwing ideas about in a quick brainstorm session is often based on memory and logic, and with the right experts this often does the trick. However, when facing more complex design issues, or in cases where shared understanding is required, Creative Facilitation offers an important added value when addressing these issues. Creative Facilitation uses the fundamental concepts of Industrial Design Engineering to create and elaborate ideas into workable solutions.
In this Master Class, we address these issues from the point of view of designing and leading creative processes as a creative facilitator.
During this master class, you will learn to:
- create an atmosphere of trust, and achieve so-called ‘suspension of disbelief’;
- design and run creative processes for specific problems or issues;
- inventorise and redefine problems and objectives in context.
I used these tools in practice right away.― Participant
The class provided very useful methods and insightful feedback.― Participant
Please note: this Master Class has an evening program on the first day.
Location: Faculty of Industrial Design Engineering, TU Delft
|9:00||Welcome and coffee|
|10:15||General overview Creative Facilitation|
Conditions and basic rules
Suspension of disbelief
Relating and naming / vision in three
|11:15||Typical issues for Creative Facilitation - problems and opportunities|
Interactive session with participant input
What kind of questions could one face as a Creative Facilitator?
Short intro on problem definition
at the Faculty of Industrial Design Engineering
|13:30||Example Session - detailing all the steps|
Learning by doing - going through a typical Creative Facilitation process step by step
|15:30||A multitude of techniques for idea generation|
|19:00||Learnings from practice |
Alternative experience more 'exotic' idea generation techniques methaphor, guided fantasy, creating shared vision
|21:30||End of the first day|
Location: Art Centre, Delft
New thoughts, ideas and expectations for this second day
Deciding on example cases to work on in groups
Sharing these plans and comments
|11:15||First part of session|
Problem analysis and problem redefinition
at Art Centre, Delft
|13:30||Lecture on Group dynamics & the facilitator|
Facilitation as a leadership style / process consulting
|14:30||Second part of session|
Idea generation & selection
Acceptance finding & presentation
Sharing experiences of these sessions
Reflection & Recommendations
|16:30||Closure and Drinks|
Checking outcomes with expectations
How to prepare?
No preparation required.
Hand-outs of all lectures will be provided with space for personal notes. All materials provided are included in the course fee.
Participants will receive the book 'Creative Facilitation' by Marc Tassoul.
The Class itself
The first day will be oriented towards introducing approaches and techniques, supported by exercises. The second day will be more oriented towards Experiental Learning and Reflection in Practice.
After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class.
Costs Master Class
|€ 850||for members of BNO, KIVI IO, HumanFactorsNL|
|€ 750||for IDE alumni|
Courses are VAT-free
Lunch, drinks, material and a book on the topics are included
|€ 100||for each additional On-Site Master Class per organisation|