Design for Emotion and Happiness
Identifying and designing for enjoyable and meaningful experiences
Emotions are fundamental to all design acquired and consumed by people. This includes emotions experienced in response to seeing, buying and using products and services. Moreover, design has the ability to enable long-term happiness.
This MC hosts a mixture of (interactive) tutorials and workshops covering a selection of aspects of design related to emotion and for happiness, including theory, measurement, and practice. Design approaches are introduced that are embedded in theory whilst remaining pragmatic and usable for designers. Participants deepen their knowledge of how product design elicits emotions, and of the influence of design on happiness. They gain hands-on experience by formulating design intentions that include emotional and happiness effects.
During this master class, you will learn to:
- understand what emotions are and how design evokes emotions;
- understand how design can contribute to user well-being;
- use tools and techniques to implement emotion and wellbeing in design processes.
- Emotion and well-being related theory and research methods;
- Design for emotion and well-being techniques and methodologies.
- Fundamental human needs as basic source of emotion and well-being.
|9:45||Introduction: Emotion-driven Design|
|11:15||Workshop: Probing consumer emotions|
at the Porceleyne Fles
|14:00||Workshop: using emotion date to formulate new propositions|
|16:00||Introduction: Differentiating emotions|
|9:30||Workshop: creating emotion profiles|
|11:15||Introduction: well-being driven design|
at the Faculty of Industrial Design Engineering
|14:00||Workshop: design with well-being ingredients|
|16:00||Debate: how to implement insights into business practice|
All participants receive a copy of the “Positive Design Reference Guide” (2015, TUD). All materials provided are included in the course fee.
How to prepare?
Bring an example of a product or design that contributes to your personal happiness.
After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class. .
Costs Master Class
|€ 850||for members of BNO, KIVI IO, HumanFactorsNL|
|€ 750||for IDE alumni|
Courses are VAT-free
Lunch, drinks, material and a book on the topics are included
|€ 100||for each additional Master Class per organisation in 2022|
|€ 100||if you register before 15 September|