Design for Emotion and Happiness

Identifying and designing for enjoyable and meaningful experiences

Emotions are fundamental to all design acquired and consumed by people. This includes emotions experienced in response to seeing, buying and using products and services. Moreover, design has the ability to enable long-term happiness.

This MC hosts a mixture of (interactive) tutorials and workshops covering a selection of aspects of design related to emotion and for happiness, including theory, measurement, and practice. Design approaches are introduced that are embedded in theory whilst remaining pragmatic and usable for designers. Participants deepen their knowledge of how product design elicits emotions, and of the influence of design on happiness. They gain hands-on experience by formulating design intentions that include emotional and happiness effects.


Learning Objectives

During this master class, you will learn to:

  • understand what emotions are and how design evokes emotions;
  • understand how design can contribute to user well-being;
  • use tools and techniques to implement emotion and wellbeing in design processes.


  • Emotion and well-being related theory and research methods;
  • Design for emotion and well-being techniques and methodologies.



9:45Introduction: Emotion-driven Design
11:15Workshop: Probing consumer emotions
at the Faculty of Industrial Design Engineering
14:00Workshop: using emotion date to formulate new propositions
16:00Introduction: Differentiating emotions
9:30Workshop: creating emotion profiles
11:15Introduction: well-being driven design
at the Porceleyne Fles
14:00Workshop: design with well-being ingredients
16:00Debate: how to implement insights into business practice

Practical Information

All participants receive a copy of the “Positive Design Reference Guide” (2015, TUD). All materials provided are included in the course fee.

How to prepare?
Bring an example of a product or design that contributes to your personal happiness.

After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class. .