Design Leadership and Innovation
IDE Design Master Class for Professionals
Innovation is key for companies to prosper, but innovation is challenging. Companies need to cope with rapid technological evolution, complex innovation dynamics, and empowered customers. Research has shown that strategic design practices can play a leading role in overcoming these challenges, steering innovation towards successful outcomes.
8 and 9 December 2021
Industrial Design Engineering,
29 November 2021
This IDE Master Class is aimed at professionals who would like to take a more strategic role in the innovative efforts of companies, and who want to go beyond executing new product/service design briefs. By using a three-step approach for leading and managing strategic innovation projects, this course will teach professionals how to upgrade their existing design practices for strategic purposes, and transform them into powerful innovation drivers. Participants will learn how to use these practices to impact strategic decision-making, win stakeholders’ support, and identify relevant Key Performance Indicators (KPI).
During this master class you will learn:
- a design driven approach for leading strategic design projects;
- key strategic design practices and some related tools;
- a way of thinking that combines design principles and business impact.
- A 3-step process for leading strategic design projects
- Cases and examples of strategic design practices in use
- Models of (economic) value generation through design and their use (KPIs)
|9:00||Registration and welcome coffee|
|9:30||Introduction and overview |
Overview of the master class, key concepts, getting to know each other
|10:00||Interactive session |
Design leadership and the role of strategic design in innovation: Introduction and discussion of the design leadership matrix. The discussion will be based, among the rest, on participants own projects/cases.
|11:30||Case study |
Scaling design through a 3-step process: Discussion of a real case and introduction of a 3-step process for effectively using design at a strategic level.
at the Faculty of Industrial Design Engineering
|14:00||Guest speaker: Becoming a design leader |
Learn and discuss with an expert what are the main skills and mindset that you should develop to become a succesful design leader.
Develop your own 3-step process: the participants will work in small groups on their own 3-step process, on the basis of their case/project.
|17:15||Self-assessment and wrap-up of the day|
|17:30||End of the first day|
|9:30||Interactive session |
Models for measuring the economic value of design: discussion on how and when to use the models in strategic design projects.
|11:30||Interactive session |
Design narratives: based on the previous mini-lecture, the participants will discuss and develop effective narratives for communicating design outcomes at a strategic level and how to pursue stakeholder engagement.
at the Porceleyne Fles
|14:00||Guest speaker: Building strategic design capability |
An experienced strategic designer will share insights into how organizations can establish a strategic design practice and how managers, as well as designers, can play a role in facilitating this transition.
|15:30||Interactive session |
Core strategic design practices: based on the results of a self-assessment tool, participants will be engaged in small group exercises to discover and discuss core strategic design practices for implementing the 3-step process effectively.
|17:20||Closing remarks and certificates|
|17:30||Drinks and closing |
How to prepare?
Preparation for this master class includes reading and reflecting on the case studies that will be discussed in class, and the selection of a relevant case from participants’ own practice to bring to the course. The preparation will require approximately four hours.
The preparation material (including case studies, reflection questions, and relevant articles) will be sent as a PDF by email. Participants will receive the reader at the beginning of the course. Hand-outs of all lectures will be provided with space for personal notes. All materials provided are included in the course fee.
After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class.