Design Roadmapping
IDE Design Master Class for Professionals
Strategic designing for long term foresight
Organizations increasingly realize that single solutions and short-term efforts no longer fit with the growing awareness of collective concerns in society. Designing foresights and innovation strategies that thrive on long term values becomes vital. This Master Class teaches the essentials of design roadmapping, including uncovering new trends, scouting for new technologies, and mapping long term values.
For professionals who would like to take a more strategic role in the organization, this two-day training delves into the creative challenges of for example future visioning and designing time horizons. Besides frameworks and concepts from the latest research results, DIY exercises and examples from the experience of strategic designers are part of the master class. Participants will learn how to use the models and methods of design roadmapping to impact strategic decision-making and create cross-functional support for long term innovation strategies.
Speakers
9:00 | Registration and Welcome drinks |
9:30 | Introduction and overview Overview of the master class, aims and structure, expectations and background of the participants. |
10:00 | Lecture - Introducing Design roadmapping Overview of the origin, evolution and main models of design roadmapping in theory and practice. |
10:45 | Break |
11:00 | Case study by guest speaker - Design roadmapping Best practice case in strategic designing a roadmap – a complete process story. Discussion of the main insights to participants’ own practice. |
12:30 | Lunch at the Porceleyne Fles |
Mapping a future vision grounded on creative trend research
13:30 | Lecture and Lab exercise - Creative Trend research Uncovering user value drivers at the top of a design roadmap. Lab exercise: Trend Topics technique for practicing the application of creative trend research. |
15:15 | Break |
15:30 | Lecture and Lab exercises - Future Visioning Overview of principles and guidelines in mapping a future vision. Lab exercise: Expression on a desirable future for practicing future visioning. |
16:45 | Wrap-up and conclusive thoughts |
17:30 | End of the first day |
Mapping time horizons and decide on the time pacing
9:30 | Lecture and Lab exercise - Time pacing strategy Overview of main models, principles and guidelines for a time pacing strategy at the core of design roadmapping. Lab exercise: Map design clocks. |
10:45 | Break |
11:0 | Lecture and Case studies - Technology Scouting and Idea mapping Lecture and video cases on establishing a modular architecture for technology scouting. Discussion of the main insights to participants’ own practice. |
12:30 | Lunch at the Faculty of Industrial Design Engineering |
Mapping value propositions and decide on pathways
13:30 | Case study by guest speaker - Mapping value propositions Best practice of digital service roadmapping incl. business model designs. Discussion of the main insights to participants’ own practice. |
15:00 | Break |
15:15 | Lab exercise - Visualizing and setting up your own roadmapping project Introduction of visualizing a roadmap as guiding framework for setting up the mapping sessions. Lab exercise: Create your roadmap template / critical mapping session’s process. |
16:30 | Wrap-up and conclusive thoughts |
17:00 | Drinks and closing |