IDEMC6: Design Visualization

Strategies and techniques for sketching and concept representation

Design proposals, no matter what kind, can only be evaluated if they have been visually clarified. Sketches help to externalize ideas and to communicate with all the stakeholders involved in a design project: partners, users and clients. In general, visual representations form the integrative language for design.

17 and 18 October 2018
Group size
10-16 participants
Industrial Design Engineering, TU Delft
8 October 2018

Sketches and visuals can take different forms and have different functions, depending on the design stage and related communication requirements. The variety of ways how to visualize within the domain of industrial design is extensive.


This Master Class addresses the visual exploration of strategies, sketches of objects, shapes and 3D scenes, story-telling, visual thinking, and data representation, all of which are built on a clear methodological framework.

Learning Objectives

During this master class, you will learn to:

  • to apply the various types of sketching and visualization techniques, as part of a design process;
  • how to support design thinking with visual thinking;
  • how to understand and communicate form and meaning in design;
  • to apply different techniques, tools and materials;
  • how you can integrate design visualization in your daily practice.


  • The various techniques for sketching and visualizing;
  • Supporting design thinking with visual thinking;
  • Understanding, communicating and exploring form and meaning in design;
  • Applying specific methodology, tools and materials;
  • Integrating design visualization in your daily practice.



9:00Registration and Welcome
9:30Introduction and Overview
Overview of the master class, facilitators, aims and structure, tools, expectations and background of the participants
10:00Warming-up exercise: capturing the essence’
Introducing tools and media, and a warming up ‘visualization’ exercise
11:30Continued ‘capturing the essence’
Speed sketches
12:15Lecture: Introducing the broad field of design sketching and visualization
Background of the discipline, functions and forms of sketching and visualization within today’s extensive field of industrial design. The analogue and digital medium.
at the Faculty of Industrial Design Engineering
14:00Workshop: Observing, deciding and reflecting
Methodological tips and tricks and informative sketching
15:30Exploring and communicating form and meaning: ‘imagining’
Freely designing by visually exploring and developing shapes and structures
17:00A sketching quiz, drinks
17:30End of the first day
9:30Introduction – Who is your audience, and what is your goal?
Examples of, and discussion about the aim of a ‘visual’: should it be explanatory or provocative? Is it about a specific concept or about the story behind it?

Lecture: Of tangible shapes and abstract stories
Relation and methodology
11:00Workshop Thumbnails and arrows for storytelling and visual thinking
Preparing by drawing the elements of a virtual story

Workshop: Sketching a narrative
The various ways of visually telling a story: from a ‘theatre stage’ to a ‘story board’, to a ‘business model canvas’
at the Porceleyne Fles
14:00Case: Designing the future concept of...
Visually exploring and solving a specific design problem, based on given principles, guided by facilitators
15:00Case: visualizing the future scenario
Visually depicting a (future) scenario of your concept, visuals based on given principles of ‘sketching a narrative’, guided by facilitators
16:00Finalize and present
17:00Wrap up and conclusive thoughts

Practical Information

How to prepare?
Materials and tools needed for the Master Class are available at the TUD. However, you’re free to bring your own daily drawing tools, and – if available – your laptop and drawing tablet.
You’re also invited to send us project information or materials you would like to discuss during the Master Class, please do so two weeks before the Master Class takes place.

All participants receive the full color Design Visualization reader at the beginning of the course. All materials provided are included in the course fee .

After the course
Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class.