IDEMC2: Lean Innovation
Develop the right product faster and cheaper
The concept of Validated Learning was launched by Eric Ries in his book ‘The Lean Startup’. The book has become is a sort of bible for a lot of start-ups and corporate ventures, and the concept of Validated Learning has become the foundation for many successes. Now it’s time for innovators to massively pick up this valuable method.
‘Build, Measure, Learn’ is the mantra of this iterative process, in which hypotheses and experiments play the main roles. The goal is to quickly learn what the product should be like to best appeal to users.
This Masterclass combines theory and practice in lectures and workshops. We dive into the concept of Validated Learning, the tools that come with it, the framework that it supports, and the organization around it. Attendees are invited to bring their own cases.
During this master class you will:
- learn (more) about the concept of Validated Learning;
- be able to recognise Validated Learning opportunities in your own innovation process;
- be able to write hypotheses, translate these into experiments, and deduct learning from them in The Lean Cycle;
- learn how to connect Validated Learning to your existing innovation process.
- Five stages of growth;
- The Lean Cycle;
- Organising Lean Innovation.
Please note: this two-day Master Class is spread over two weeks.
|9:45||Introduction: Lean Innovation|
|11:15||The concept of Validated Learning & guest lecture|
at the Faculty of Industrial Design Engineering
|14:00||Workshop: creating hypotheses and experiments|
|16:00||Bring your own innovation and make a plan|
|9:30||Recap, Findings and learnings|
|11:15||How to create Learnings form Experiments & guest lecture|
at the Porceleyne Fles
|14:00||Lecture and Workshop: How to integrate Lean innovation in your current process?|
|16:00||Debate: how to implement insights into business practice|
|17:00||Closing and Drinks|
Book All participants receive a copy of the “Lean Startup” by Eric Ries or ‘Running Lean’ by Ash Mauria. All materials provided are included in the course fee. How to prepare? Bring your own innovation idea or case (best when just conceived). After the course Two months after the course, a pre-set consultation timeslot will be offered to all participants to share experiences and ask questions to the IDE Master Class. The format and the timing will be discussed with the participants during the IDE Master Class.
Costs Master Class
|€ 850||for members of BNO, KIVI IO, Design Management Network, HumanFactorsNL|
|€ 750||for IDE alumni|
Lunch and drinks are included, prices are free from VAT