An often-cited question is why the name of the program is Solar Urban and not Urban Solar, as the latter is more clearly indicating solar energy harvesting in the urban environment. In our opinion this simple integration does not cover the totality of the focus. Full integration of solar energy generation requires that solar energy generation is engrained in the urban environment in all its features. It is not simply the application of the technology in the urban environment, it’s the ingraining and fusion of energy generation, use and storage in urban living. We proclaim it as our mission to focus our research efforts to create this future living.