Exchange with Mondragon University: Extended Experience Entrepreneurship

Course Description

Under the free elective Extended Entrepreneurship Experience (TPM425/6A), Master's and PhD students take on challenge-based learning projects for 3 or 5 ECTS. Like other free electives from the DCE, this course is open to Master's and PhD students from all master's programmes regardless of faculty. 

In this specially designed edition of the Extended Entrepreneurship Experience elective course of 5 ECTS, students have the opportunity to learn by working on a business case from Natra - a leading business-to-business manufacturer of own-label chocolate products for supermarkets and well-known global chocolate brands.

In Q3 of the TU Delft academic calendar, Netherlands-based students will work in interdisciplinary teams with business students from our exchange Spanish partner, Mondragon University. During the ten-week course, the joint teams will meet in the 3rd week of the course at TU Delft, and then for the last week of the course, at Mondragon's campus at San Sebastian.

Working on a challenge from Natra as the business case, students will be introduced to and get to practice various aspects of entrepreneurial thinking through immersion in challenge-based learning. The course will emphasize the application of an entrepreneurial framework for sustainable human behaviours and innovation. The project may include the analysis of the entrepreneurial ecosystem, the sustainable impact of a startup, the creation of a circular business model in the framework of eco-innovation and its validation, or the participation in an innovation or startup contest. Using a challenge-based project, you will develop an entrepreneurial attitude and entrepreneurial skills through hands-on experiences and by engaging in proactive behaviour.

Course Schedule

  1. Starting and ending date: 13th Feb - 5th April
  2. Lecturing day: detailed in the programme board but are mainly scheduled Wedensdays except in the first and last week. See table below for details (some details might change but the week by week is stable). Other than in the two exchange weeks, classes and collaboration will be online.
  3. Travels: Mondragon students will travel the 2nd week of the semester and Delft the last week of the program

Programme

The full programme is detailed in the table below, it includes information about the weekly content a brief description of the weekly work. 

Week

Module/ Topic

Work Description

08/02

Deadline for students to create an intro video

Student Intro Video emailed to Mondragon to make the reel

13/02 Monday (1)

Module 0. Kick-off

  • 0.1 Introduction to the entrepreneurial journey:
    • How to work as a team
    • Act and think like an entrepreneur
    • Entrepreneurial process

 

  • 0.2 Miro
  • 0.3 Challenge and company presentation
  • Team creation
  • Challenge election & justification

15/02 Wednesday (1)

Module 1. Market analysis & Trends

  • 1.1 Market analysis:
    • Size (population, sample) & Segmentation.
  • 1.2 Trends of Sustainable & Healthy food
  • 2 or 3 interviews with experts
  • Market Segmentation (TAM, SAM, SOM & Beachhead market analysis)
  • Competition analysis

20/02

Exchange 1: Mondragon students travel to Delft and Natra factory visit

 Tuesday to Thursday TU Delft Campus

22/02 Wednesday (2)

Module 2. Customer and Market Discovery

  • 2.1 Value Proposition Canvas/ Empathy Map
  • 2.2 Problem definition

 

  • Value Proposition Canvas & Empathy Map
    • 10 qualitative customer/users interviews & online surveys
    • Testing/learning cards
  • Problem definition statement tool

27/02 Monday (3)

Feedback Module 1 & Module 2 (Experts)

Module 3. Ideation process of the solution concept

 

 

06/03 Monday (4)

Module 3. Ideation process of the solution concept: Practice & Coaching

  • 10 conceptual solutions. Choose 3 (and defend why)
  • Get feedback from users/stakeholders for the 3 concepts

13/03 Monday (5)

Intermediate milestone with NATRA

Module 4. Prototyping of the solution concept

  • Intermediate milestone with Natra

20/03 Monday (6)

Module 4. Prototyping of the solution concept:  Practice & Coaching

  • Choose one winning (out of 3) concept to start prototyping (after feedback from users) using tools from the lecture

27/03 Monday (7)

Module 5. Introduction to the business model canvas and Go-to-market strategy for your solution concept.

  • 5.1 Sustainable business model canvas

 

  • Sustainable Business Model Canvas
  • Conclusions on the solution concept: Go-to-market strategy
  • Reflection on the process, recommendations & future call-to-actions

02/04

Exchange 2: TU Delft Students travel to San Sebastian

  •  Monday to Wednesday Mondragon Campus

03/04 Monday (8)

Module 6. Communication skills (Pitching) & Practice

TU Delft

 

  • Sales Pitch

05/04 Wednesday (8)

Final presentation

  • A quiz about the concepts (Individual)
  • Final report (Team)
  • Executive Summary for Natra (Team)
  • Sales pitch (Team)
  • 360 team peer-to-peer assessment on technical and social skills (Individual)
  • Personal reflection (Individual)

 

 

 

 

 


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