Companies and innovation
About the minor: Focus and aim
The Minor ‘Companies and Innovation’ focuses on new (high-technology) product innovations within established companies, i.e. internal venturing or corporate entrepreneurship, by examining their potential values from diverse aspects such as economics, management, strategy, ethics, safety and risk. The requisite view is that companies are not isolated entities but are embedded in a social context with various values and expectations. Firstly, there are the markets a company is operating in, where the laws of economics rule: supply and demand, investment, financing and marketing. Secondly, there are restrictions (and opportunities!) set by the enforced rules of the law. For instance, the legislator may demand competition and forbid exclusive price arrangements requiring firms to think of their strategies, such as their intellectual property protection. Thirdly, there are considerations regarding safety or security and risk, that is, the safety (or security) of the product(s) the company produces, but also the safety of the employees involved in the production process and environmental safety. Finally, current opinions about what is ‘good’ and ‘immoral’ (or what is ‘responsible’ and ‘irresponsible’) determine the company’s ethical standpoint shaping its corporate social responsibility. The ability to integrate technological development with diverse values of firm strategies, market, ethics and safety is key to innovations in companies. In sum, an integrated insight into these distinct viewpoints is essential for companies to make sensible decisions and to develop new products that are both technologically and socially relevant and acceptable.
The aim of the Minor is to offer students insights into how economics, strategic management, ethics, and safety and risk considerations impact innovation. This emphasis on multidimensional assessment of technological innovations within companies make the minor relevant, attractive and challenging for enterprising students, particularly technology-oriented students who would like to enhance their knowledge of management of innovation.
What do you learn?
The main objectives of the minor are:
- Understand and apply the basic building blocks of innovation management in companies:
- Analyse organizational external business environment and internal business processes (e.g. financing), i.e. the ability to identify relevant organisational, technological and market factors that may positively and negatively influence innovation:
- Analyse and manage risk and safety (or security) issues that organizations have to deal with, e.g. product safety, occupational health and safety, privacy, etc.;
- Reflect on corporate responsibility of companies’ innovation (i.e. responsible innovation) from an ethical perspective;
- Apply knowledge and insights from course modules to solve a strategic management game;
- Study a socially responsible technological innovation within a company through a case study: i.e. develop, write and present a business plan of an innovative product within a company to an expert panel consisting of members of the business and academic community. The business plan should include market and business-economic analyses, strategic analyses, risk analyses and ethical reflections.
Additionally, the minor provides students with:
- A broad view on economic, managerial, ethical and safety boundary conditions (within as well as outside a company) that provides limitations as well as incentives for companies to innovate;
- Practical project skills (e.g. cooperation and communication) as students work together as an interdisciplinary team on a solid business plan for an innovative product of their own choice;
- A basis for responsible innovation and entrepreneurship;
- Invaluable experience dealing with various experts in the field of safety and risk, economics/business, marketing, (strategic) management, and innovation.
Unfortunately the minor information market has been cancelled. However, we imagine you still might have some questions for us and would like to get more information before you decide for which minor program to sign up. Therefore we have created a WhatsApp group in which we will be actively responding to your questions, especially on Monday March 30th between 13h and 17h. You are welcome to join, kindly add yourself to the group via the link below.Add yourself to the WhatsApp group
Overview of subjects
- Responsible management of risk and safety (5 ECTS)
- Strategic management game (4 ECTS)
- Innovation management (5 ECTS)
- Business economics, choice of technique and innovation (5 ECTS)
- Technology, innovation and ethics for companies (5 ECTS)
- Integration course (6 ECTS)
Note: All courses will be given in English.
Example previous case studies
- Sweeper: an efficient and effective system that works with integrated RFID tags in bicycle locks to trace stolen and lost stray bikes by bicycle companies
- Carrya: a lifting aid in the form of an exoskeleton for delivery services such as picnic
- Dynabuds: hearing protection that adaptively mutes sound, provides feedback in the event of a risk of hearing damage, and collects data from the user’s environment
- Sound Switch: a switch on your mobile phone that blocks the circuit of the microphone in the hardware of the device to prevent unwanted listening when it is not in use.
- Sun roofs in IKEA Netherlands, store H2
- Development of a warmth grid in the Province of South Holland
- Smart city hubs that offer solutions for street lamps with wifi, spotting parking spots, and charging car
- Carbon capture and storage (CCS) in Tata Steel, sale of CO2
- Sun Roofs for Long Parking Schiphol, charging electric busses
- Buffer energy in a “valmeer” (Plan Lievense 2.0)
Enterprising and creative students who want to pursue their ventures or career in established firms, who want to understand how companies work, who want to apply their engineering skills to enhance safety and sustainability in a cost effective and responsible way; overall, students who wish to broaden their horizon.