R.A. (Rijk) Mercuur


I believe in compassion and wisdom. In doing good. I am interested in humans. In the telepathy of social intelligence that coordinates our actions. I believe in what’s important over what’s normal. I am a MSc in Artificial Intelligence. I am a campaigner. I am a guitarist. I am a meditator. I am a donater. I am vegan. I am open to changing. Take a look at my personal website.


In my PhD, I investigate to what extent social psychological models of humans can improve computer simulations. I use these so-called agent-based simulations to investigate social systems: environmental commuting, environmental dining, dividing money or hospitals. By using decision-making models of humans that incorporate human values, norms, habits and social practices, we increase our understanding of these systems: both the current state-of-affairs and how we can influence them for a better future.

  • L. C. Siebert, R. Mercuur, V. Dignum, J. van den Hoven, and C. Jonker, “Improving Confidence in the Estimation of Values and Norms,” in Coordination, Organizations, Institutions, Norms, and Ethics for Governance of Multi-Agent Systems XIII, 2021, pp. 98–113.
  • R. Mercuur, V. Dignum, and C. M. Jonker, “Discerning Between Two Theories on Habits with Agent-based Simulation,” in Proceedings of the Social Simulation Conference 2019, 2019, p. (in press).
  • Mercuur, Rijk, Virginia Dignum, and Catholijn M. Jonker. "Do Habits Fade Out? Discerning Between Two Theories Using Agent-Based Simulation." Advances in Social Simulation: Proceedings of the 15th Social Simulation Conference: 23–27 September 2019. Springer Nature.
  • R. Mercuur, V. Dignum, and C. M. Jonker, “Modelling human routines: Conceptualising social practice theory for agent-based simulation,” arXiv, p. (under review), 2020
  • R. Mercuur, V. Dignum, and C. Jonker, “Integrating Social Practice Theory in Agent-Based Models: A Review of Theories and Agents,” IEEE Trans. Comput. Soc. Syst., 2020.
  • Mercuur, R., Dignum, V., Jonker, C. M. (2019). The value of values and norms in social simulation. Journal of Artificial Societies and Social Simulation, 22(1), 1–9.
  • Mercuur, R., Dignum, V., & Jonker, C. M. (2018). Modelling Agents Endowed with Social Practices: Static Aspects. ArXiv E-Prints, 1–22. Retrieved from http://arxiv.org/abs/1811.10981
  • Mercuur, R., Larsen, J. B., & Dignum, V. (2018). Modelling the Social Practices of an Emergency Room to Ensure Staff and Patient Wellbeing. In 30th Benelux Conference on Artificial Intelligence (pp. 133–147). Den Bosch.
  • Fard, A. E., Mercuur, R., Dignum, V., & Jonker, C. M. (2018). Toward Modelling Rumourmongering in Organizations : A Social Practice Theory Approach. In Advances in Social Simulation 2018 (p. (in press)).
  • Mercuur, R., Dignum, F., & Kashima, Y. (2017). Changing Habits Using Contextualized Decision Making. In Advances in Intelligent Systems and Computing (Vol. 528). https://doi.org/10.1007/978-3-319-47253-9_23
  • Mercuur, R. (2015). Interventions on Contextualized Decision Making : an Agent-Based Simulation Study. Master Thesis. Utrecht University.

View Full Publication list in Google Scholar

  • Lecturer in System Analysis (UML, Software Design, etc.)
  • Lecturer in a MOOC on Ethics of AI (see the video above)
  • Guest Lecturer in Agent-Based Modelling (Bachelor)
  • I made several short video’s explaining logical concepts
  • I gave a workshop on writing a thesis

Rijk Mercuur


Engineering Systems and Services

Information and Communication Technology

Monday - Thursday

Research interests:
Agent-Based Simulations
Social Intelligence
Social Practices
Tragedy of the Commons

Additional information