Roland Ortt

Roland Ortt is associate professor of Innovation Management and Entrepreneurship at Delft University of Technology. Roland is expert in the early phases of product development and market diffusion. He has published in various journals on this topic and takes the diffusion theory into the field of technology based entrepreneurship. Key is the development of appropriate business models and organize the start-up and its business model such that it can accommodate the dynamics of the early diffusion phases of products and services.