Rail transport is becoming increasingly important. To put it even more succinctly, rail transport is crucial for Europe to be able to meet its sustainability and climate change commitments. Companies and citizens are increasingly looking for greener, safer and more sustainable transport solutions. This offers great opportunities for the railway sector. As railway industry we have high ambitions to help achieve the EU’s sustainability targets. We do this by introducing innovative and technological solutions like robotisation and electrification.

This requires people with the right knowledge and ideas. The person waiting on the platform for a train and then gets on the train does not see the fancy railway industry hidden behind the system enabling the train to run. The few that do know, often have a corny image of the railway sector. Not exactly a sexy industry where you’d like to work. Yet, the railway industry is an industry where technology plays a major role. Without using the latest technologies we would not be capable of keeping the railway lines safe and available.

Time to change this image! Especially since we wish to attract young people to our future-oriented sector. We wish to generate enthusiasm for the railway industry among more Generation Z people. But we also do not forget the experts.

For this reason, UNIFE (Union of European Railway Industries) has initiated the Hop On For Our Planet campaign. Large companies including Bombardier, Siemens, Alstom, as well as Strukton Rail and its Italian sister companies CLF and Sifer are joining forces for the purpose of improving the reputation of the railway industry and to strengthen its public image among young people (think Generation Z), as well as experts. The idea is to generate a warm feeling for the railway sector among more of today’s and future employees.

By following this campaign, people will learn more about how technical innovations can lead to sustainable solutions and – even more important – how they can become part of this. An open invitation to discover what the railway industry has to offer. The campaign focuses on France, Germany, Italy, Poland, Spain and the Netherlands.

The HOP ON FOR OUR PLANET campaign will start with the digital launch on 21 October 2020, from 10.00 to 11.30 (CEST). You can register for free via https://www.unife.org/news/210-hop-on-for-our-planet-campaign-launch.html.